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Case

Baltic Beverages Holding: Competing in a Globalizing World (A)

By Alcacer, Juan / Molander, Rasmus / Mabud, Rakeen

To maximize their effectiveness, color cases should be printed in color. The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.

Collection: HBSP (USA)

Ref: HBS-710430-E

Format: PDF

Number of pages: 17

Publication Date: Mar 17, 2010

Language: English

Review date: Feb 26, 2013

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Description

Year: 1990

Geographic Setting: Finland;Sweden

Baltic Beverages Holding: Competing in a Globalizing World (A)

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Baltic Beverages Holding: Competing in a Globalizing World (A)

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