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Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCaso HBS-507075-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Desde 8,20 €
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCaso HBS-507074-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Desde 8,20 €
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Kjell & Company: Electronics Accessories Retail in the Nordics
Palepu, Krishna G.; Narayandas, Das; Herman, KerryCaso HBS-116009-EServicios y operacionesSwedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market-Sweden-with decisions about investments to build out its nascent online channel? Simultaneously, the company is piloting a new sales associate performance management system: should store associates be...Desde 8,20 €