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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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Adoption of IFRS in Ethiopia
Hawkins, David F.; Senbetta, ShaniCaso HBS-112010-EContabilidad y controlEthiopia lacks the institutional resources to adopt full IFRS so opts for IFRS for small & medium entities.Desde 8,20 €
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruNota del Instructor HBS-915502-EMarketingTeaching note for case 915501.Desde 0,00 €
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivNota del Instructor HBS-509074-EMarketingTeaching Note for [506055].Desde 0,00 €
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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCaso IVEY-9B17M083-EDirección estratégica, Iniciativa emprendedoraIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Desde 8,20 €
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SCMS: Battling HIV/AIDS in Africa
Raman, Ananth; Watson, Noel; Kraiselburd, Santiago; Akili, EmmanuelCaso HBS-613023-EServicios y operacionesIn 2005, USAID and the U.S. President s Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and collaborated with in-country and global partners to coordinate efforts. The new US Global Health Initiative (GHI) initialized in 2010 sought to build on these efforts through strengthened ...Desde 8,20 €
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Ethiopian Airlines: Bringing Africa Together
Paul W. Beamish; Yamlaksira GetachewCaso IVEY-9B14M005-EDirección estratégicaEthiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establi...Desde 8,20 €
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Adoption of IFRS in Ethiopia, Teaching Note
Hawkins, David F.Nota del Instructor HBS-114047-EContabilidad y controlTeaching Note for 112010.Desde 0,00 €
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Leadership Problems at Ganzeb Microfinance Institution
Nicole R.D. Haggerty; Wubeshet Bekalu; Emmag MacDonald; Darren Hall; Ahsan SyedCaso IVEY-9B17C040-EIniciativa emprendedora, Liderazgo y Dirección de personasGanzeb Microfinance Institution (Ganzeb) was formed as an extension of an indigenous non-governmental organization, and provides loans to rural Ethiopians to fund their business ventures. The microfinance industry is heavily regulated by the Ethiopian govDesde 8,20 €
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCaso HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Desde 5,74 €