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Acxiom
Deighton, JohnCaso HBS-516037-EMarketingAcxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?Desde 8,20 €
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920301-EMarketingTeaching plan for case 919413.Desde 0,00 €
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-512021-EMarketingTeaching Note for 512021.Desde 0,00 €
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Demand Media
Deighton, John; Kornfeld, LeoraCaso HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Desde 8,20 €
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513092-EMarketingTeaching Note for 511117.Desde 0,00 €
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Dove: Evolution of a Brand, Teaching Note
Deighton, JohnNota del Instructor HBS-508109-EMarketingTeaching Note for [508-047].Desde 0,00 €
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCaso HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Desde 8,20 €
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511071-EMarketingTeaching Note for 510064.Desde 0,00 €
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DBK: The Power of Direct Sales, Teaching Note
Deighton, John; Abbott, Sarah L.Nota del Instructor HBS-4285-ETeaching Note for 4284.Desde 0,00 €
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511056-EMarketingTeaching Note for 510055.Desde 0,00 €