Dove: Evolution of a Brand, Teaching Note

By Deighton, John

Marketing

Teaching Note for [508-047].

Collection: HBSP (USA)

Ref: HBS-508109-E

Format: PDF

Number of pages: 6

Publication Date: Apr 30, 2008

Language: English

Description

Teaching Note for [508-047].

Geographic Setting: United States

Industry Setting: Personal care products

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Dove: Evolution of a Brand, Teaching Note

Description

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