Obama versus Clinton: The YouTube Primary
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.
Collection: HBSP (USA)
Ref: HBS-509032-E
Format: PDF
Number of pages: 23
Publication Date: Oct 29, 2008
Language: English
Review date: Nov 4, 2009
What material is included in this case:
Description
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.
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Year: 2008
Geographic Setting: United States
Industry Setting: Media & telecommunications
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"Obama versus Clinton: The YouTube Primary"
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