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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420033-EIniciativa emprendedoraThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Desde 8,20 €
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Bigbelly, Teaching Note
Weiss, Mitchell B.; Snively, Christine; Mehta, SarahNota del Instructor HBS-820064-EIniciativa emprendedoraTeaching note for case 816005.Desde 0,00 €
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Amazon Acquires Whole Foods (B)
McDonald, Rory; Mehta, Sarah; Roseman, ShayeCaso HBS-619029-EDirección estratégicaThis short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.Desde 5,74 €
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCaso HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Desde 5,74 €
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Gender and Free Speech at Google (C)
Hsieh, Nien-he; Mehta, SarahCaso HBS-319097-EEconomíaThis case reveals Google's response to a list of employee demands aiming to combat sexual misconduct in the workplace. This case should accompany the (A) and (B) cases, "Gender and Free Speech at Google" (318085) and (319085).Desde 5,74 €
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Luminopia: Improving Treatment for Visual Disorders
Chung, Doug J.; Mehta, SarahCaso HBS-517065-EMarketingLuminopia-a start-up founded in January 2016 by three Harvard College freshmen-uses virtual reality technology to treat amblyopia (more commonly called "lazy eye"), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of their virtual reality product, which was in use in clinical trials at Boston Children's Hospital. As the founders prepare...Desde 8,20 €
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Engaging the Nationwide Workforce
Bernstein, Ethan S.; Gover, Jessica A.; Mehta, SarahCaso HBS-420036-ELiderazgo y Dirección de personasNationwide is "on your side," but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around "engagement" at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this case tells the story of those efforts to bolster employee engagement as a key part of the company's strategy to recover from the financial crisis (which it did far more effectively th...Desde 8,20 €
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €