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Craig Pitchell - President
Mary WeilCaso IVEY-9B13C031-ELiderazgo y Dirección de personasCraig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.Desde 8,20 €
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCaso IVEY-9B21C004-ELiderazgo y Dirección de personasIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Desde 8,20 €
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCaso IVEY-9B14A038-EIniciativa emprendedora, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Desde 8,20 €
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCaso IVEY-9B14C046-EIniciativa emprendedora, Liderazgo y Dirección de personasSupplement to 9B14C045.Desde 5,74 €
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCaso IVEY-9B14A036-EDirección estratégica, MarketingOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Desde 8,20 €
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Volvo Construction Equipment: Managing a Plant Closure (B)
Mary Weil; Ken MarkCaso IVEY-9B13M019-EDirección estratégicaThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M020).Desde 5,74 €
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Volvo Construction Equipment: Managing a Plant Closure (C)
Mary Weil; Ken MarkCaso IVEY-9B13M020-EDirección estratégicaThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M019).Desde 5,74 €
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The Lac-Mégantic Disaster
Michael Sider; Mary Weil; Brian DunphyCaso IVEY-9B14M040-EDirección estratégicaIn July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, l...Desde 8,20 €
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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCaso IVEY-9B14C045-EIniciativa emprendedora, Liderazgo y Dirección de personasBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Desde 8,20 €
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Geosoft Inc.: Leading Across Cultures
Mary Weil; Darren Meister; Chitra P. ReddinCaso IVEY-9B17M064-EDirección estratégicaOn January 18, 2016, the chief executive officer and chief technology officer of Geosoft Inc. (Geosoft) met in Toronto, Canada, with the company’s executive team and regional directors for a critical three-day strategic planning session. Geosoft was a privately held, employee-owned, mid-sized global company that worked to help earth scientists and explorers make discoveries through innovative data solutions and services. The focus of the meeting—...Desde 8,20 €