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Earthwear Face & Body: Communicating Corporate Culture (B)

Entrepreneurship, Leadership and People Management

Reference: IVEY-9B14C046-E
Year: 2014
Number of pages: 2
Geographic Setting: Canada
Publication Date: Oct 15, 2014
Fecha de edición: Oct 28, 2014
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Retail Trade;

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Description

Supplement to 9B14C045.

Learning Objective

·To provide students with an opportunity to discuss corporate culture — what it is, why it is important and how firms can best communicate it to prospective employees. ·To place students in the decision-making role of a company founder who must decide how to expand her business while maintaining the brand with which customers are familiar. ·To place students in the founder’s shoes and discuss the relationship between personal reputation and the corporate reputation she has built for EarthWear.

Keywords

canada Communication corporate culture human resources