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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCaso IVEY-9B09E016-EGobierno corporativoDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Desde 8,20 €
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCaso IVEY-9B09E013-EGobierno corporativoTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Desde 8,20 €
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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
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Lake Erie Paper
Peter C. Bell; Jing ChenCaso IVEY-9B07E002-EGobierno corporativoThe production manager at Lake Erie Paper (LEP) was considering installing a moisture meter to test the water content of the wood chips used to make corrugated paper. Use of a moisture meter would speed up the testing process and could reduce costs and/or improve paper quality, but the manager wanted to be sure that the meter provided a consistent and reliable measure of the water content of the arriving woodchips.Desde 8,20 €
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Craig Manufacturing
Peter C. Bell; Benjamin Craig; Andrew Weston; Sachin GuptaCaso IVEY-9B11E004-EGobierno corporativoThe general manager of Craig Manufacturing Cambridge Branch felt that there was room to improve top-line growth through better utilization of plant capacity. The company was losing out on sales due to the highly seasonal nature of demand; the plant was fully loaded four months of the year, but it had unused capacity during the remaining months. The general manager had just attended a lecture where a more flexible approach to pricing had been sugg...Desde 8,20 €
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My School Bus
Peter C. Bell; Sherry-Anne Bedminster; Robert OnianwahCaso IVEY-9B13E016-EGobierno corporativo, Iniciativa emprendedoraA small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increa...Desde 8,20 €
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Northwest Newsprint, Inc. (B)
Peter C. Bell; Jing ChenCaso IVEY-9B09E003-EGobierno corporativoNorthwest Newsprint, Inc. is a major producer of newsprint and pulpmills in the Pacific Northwest and Canada from which they supplied various North American markets. In Northwest Newsprint, Inc. (A), product #9A98E035, the assistant controller's supply chain optimization approach leads to the conclusion that Northwest Newsprint, Inc. has far too much manufacturing capacity. This supplemental case addresses the ability of price changes to mitigate...Desde 5,74 €
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SC Johnson: Planning Coupon Promotions
Peter C. Bell; Dave UnipanCaso IVEY-9B06E014-EGobierno corporativoAn intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.Desde 8,20 €
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Oakville Hydro Optimum Engine Selection
Peter C. Bell; Xinghao Yan; Scott Mudie; Mark Visscher; Aman RainaCaso IVEY-9B10E025-EGobierno corporativoThe president of Oakville Hydro Energy services needed to make a decision on the installation of an electricity-generating engine at the regional municipal Wastewater Treatment Plant in Burlington, Ontario. This engine installation was in support of the production of green power, and the Ontario Power Authority (OPA) had introduced a feed-in tariff that paid a premium for the generation of this type of green power. One of three specific engines w...Desde 8,20 €
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Gold Claim at Sturgeon Lake
Peter C. Bell; Gregory S. ZaricCaso IVEY-9B09E018-EGobierno corporativoAWARD WINNING CASE: 2009 INFORMS Case and Teaching Materials Competition, 3rd place. A freelance geologist was asked for advice regarding two mining claims to property on Sturgeon Lake, near Thunder Bay, Ontario. Specifically, he was asked if there was enough gold on the property to pursue an economically feasible mining opportunity. The geologist determined that an analytical approach would best aid the analysis of the multiple factors he would ...Desde 8,20 €