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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaNota del Instructor HBS-521050-EMarketingTeaching note for case 521009.Desde 0,00 €
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCaso HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Desde 8,20 €
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Eataly: Reimagining the Grocery Store, Teaching Note
Gupta, Sunil; Addis, MichelaNota del Instructor HBS-515078-EMarketingWithin a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?Desde 0,00 €
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Drinkworks: Home Bar by Keurig
Gupta, Sunil; Levav, Jonathan; Kelley, JuliaCaso HBS-521010-EMarketingIn the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had develDesde 8,20 €
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Drinkworks: Home Bar by Keurig, Teaching Note
Gupta, Sunil; Levav, JonathanNota del Instructor HBS-521089-EMarketingTeaching note for "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521010.Desde 0,00 €