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Case

Drinkworks: Home Bar by Keurig

By Gupta, Sunil / Levav, Jonathan / Kelley, Julia

Marketing

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had devel

Collection: HBSP (USA)

Ref: HBS-521010-E

Format: PDF

Number of pages: 15

Publication Date: Feb 9, 2020

Language: English

What material is included in this case:

Other supplements

Description

Year: 2016

Geographic Setting: Central America;North America;United States

Industry Setting: Food & Beverage; Hardware & fasteners; Retail & Consumer Goods

Drinkworks: Home Bar by Keurig

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Drinkworks: Home Bar by Keurig

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