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    Drinkworks: Home Bar by Keurig

    Gupta, Sunil ; Levav, Jonathan ; Kelley, Julia

    • Reference: HBS-521010-E

    • Year: 2016

    • Number of pages: 15

    • Geographic Setting: Central America;North America;United States

    • Publication Date: Feb 9, 2020

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Food & Beverage;Hardware & fasteners;Retail & Consumer Goods

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    Description

    In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had devel

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