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Ferrer: IA y transformación digital en el sector farmacéutico
Samila, Sampsa; Elvira, MartaCaso SM-1726Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónEn la primavera del 2020, la pandemia de COVID-19 se extendió por todo el mundo. Para frenar su expansión, la mayoría de los países empezaron a implementar restricciones severas a la movilidad personal y al funcionamiento de los negocios. En España, se restringió el acceso a los hospitales para proteger a los profesionales sanitarios frente al contagio. Como resultado, las empresas farmacéuticas en España perdieron el acceso a su principal canal ...Desde 8,20 €
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Ferrer: AI and Digital Transformation in the Pharmaceutical Industry
Samila, Sampsa; Elvira, MartaCaso SM-1726-EInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónIn spring 2020, the Covid-19 pandemic spread throughout the world. Most nations started implementing severe restrictions on personal mobility and business operations. In Spain, access to hospitals was restricted to protect healthcare professionals from contagion. As a result, Spanish pharma companies lost access to their main sales channels: visits to doctors and hospital managers. Ferrer, the largest Spanish pharmaceutical company, responded by ...Desde 8,20 €
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Ferrer: AI and Digital Transformation in the Pharmaceutical Industry - Teaching Note
Samila, Sampsa; Elvira, MartaNota del Instructor SMT-145-EInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónIn spring 2020, the Covid-19 pandemic spread throughout the world. Most nations started implementing severe restrictions on personal mobility and business operations. In Spain, access to hospitals was restricted to protect healthcare professionals from contagion. As a result, Spanish pharma companies lost access to their main sales channels: visits to doctors and hospital managers. Ferrer, the largest Spanish pharmaceutical company, responded by ...Desde 0,00 €
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArtículo ART-3203-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Desde 8,20 €
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UFINET Telecom: A New Change in Ownership (B)
Calleja, Luis Manuel; Elvira, Marta; Sastre Boquet, IsaacCaso SM-1680-EDirección estratégica, Gobierno corporativo, Tecnologías de la informaciónThis case recounts the sale of the telecommunications company UFINET in 2018, which divided the business into two companies: one for the Spanish market (Lyntia Networks) and another for Latin America (Ufinet International). Even though the investment fund Cinven remains the majority owner of Ufinet International, it joined another shareholder, Enel, an Italian gas and energy multinational, which had the option of acquiring Ufinet International in...Desde 5,74 €