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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCaso DPO-246-EConocimiento y comunicación, Dirección estratégica, Innovación y cambioThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Desde 8,20 €
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Mike McCready and Music Xray - Teaching Note: Business model innovation in the music industry
Miller, Paddy; Brankovic, AzraNota del Instructor DPOT-54-EConocimiento y comunicación, Dirección estratégica, Innovación y cambioThe Music Xray case captures the emergence of a new business model in response to changes in the music industry brought about by the Internet, and particularly the advent of Web 2.0. This Teaching Note lends itself to the discussion of the following topics: o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt? o Business Model Innovation. How ...Desde 0,00 €