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Ryff Inc.: Disrupting Product Placement - Teaching Note
Kirk Kristofferson; Ramasastry ChandrasekharNota del Instructor IVEY-8B20A074-EMarketingTeaching note for product 9B20A074.Desde 0,00 €
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Ryff Inc.: Disrupting Product Placement
Kirk Kristofferson; Ramasastry ChandrasekharCaso IVEY-9B20A074-EDirección estratégica, Iniciativa emprendedora, MarketingIn July 2019, the founder and chief executive officer (CEO) of a one-year-old start-up in Los Angeles was reviewing the path forward with the company’s new technology platform. The product helped brand managers insert their brands virtually and in real tiDesde 8,20 €
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCaso IVEY-W25153-EIniciativa emprendedora, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeDesde 8,20 €