Ryff Inc.: Disrupting Product Placement
In July 2019, the founder and chief executive officer (CEO) of a one-year-old start-up in Los Angeles was reviewing the path forward with the company’s new technology platform. The product helped brand managers insert their brands virtually and in real ti
Collection: Ivey Business School (Canada)
Ref: IVEY-9B20A074-E
Format: PDF
Number of pages: 16
Publication Date: Sep 17, 2020
Language: English
Review date: Sep 17, 2020
What material is included in this case:
Description
In July 2019, the founder and chief executive officer (CEO) of a one-year-old start-up in Los Angeles was reviewing the path forward with the company’s new technology platform. The product helped brand managers insert their brands virtually and in real ti
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Year: 2019
Geographic Setting: United States
Industry Setting: Information, Media & Telecommunications;
Learning Objective
The case can be used in undergraduate- and graduate-level courses on marketing strategy, principles of marketing, advertising and promotion, consumer behaviour, or consumer insights. It could also be used in courses that focus on entrepreneurship or innov
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"Ryff Inc.: Disrupting Product Placement"
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