Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
-
New York Bakery (E)
David Loree; Ken MarkCaso IVEY-9B10C023E-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
-
Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCaso IVEY-9B10C020-EDirección estratégica, Liderazgo y Dirección de personasBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Desde 5,74 €
-
The North West Company: Cross-enterprise Strategy
Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken MarkCaso IVEY-9B07M047-EDirección estratégica, Iniciativa emprendedoraThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Desde 8,20 €
-
A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCaso IVEY-9B07M053-EDirección estratégica, Iniciativa emprendedoraIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Desde 8,20 €
-
ReedTrek Manufacturing (B)
Jane M. Howell; Ken MarkCaso IVEY-9B12C052-EDirección estratégica, Liderazgo y Dirección de personasThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Desde 5,74 €
-
ReedTrek Manufacturing (A)
Jane M. Howell; Ken MarkCaso IVEY-9B12C051-EDirección estratégica, Liderazgo y Dirección de personasThe newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.Desde 8,20 €
-
RepeatSeat
David Simpson; Ken MarkCaso IVEY-9B09M031-EDirección estratégica, Iniciativa emprendedoraThe president, chief executive officer (CEO) and co-founder of RepeatSeat wanted his company to be the first to enable mobile ticketing by targeting consumers at movie theatres. But the company's U.K.-based mobile solutions partner had not yet perfected a way to send bar codes wirelessly over the code division multiple access (CDMA) network. The CEO is faced with whether the company should continue to stay the course with its U.K. partner, rely o...Desde 8,20 €
-
ReedTrek Manufacturing (C)
Jane M. Howell; Ken MarkCaso IVEY-9B12C053-EDirección estratégica, Liderazgo y Dirección de personasThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Desde 5,74 €
-
Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €