ReedTrek Manufacturing (A)
The newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B12C051-E
Format: PDF
Number of pages: 7
Publication Date: Dec 6, 2012
Language: English
Review date: Dec 19, 2012
What material is included in this case:
Description
The newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.
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Year: 2012
Geographic Setting: China
Industry Setting: Manufacturing;
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"ReedTrek Manufacturing (A)"
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