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Three Approaches to Drive Cultural Change
Huete, Luis MaríaNota técnica PN-518-EDirección estratégica, Liderazgo y Dirección de personasThis paper describes three approaches to driving cultural change in companies. All three approaches have the potential to reinforce each other by accelerating the desired change. The improvement of company culture has many strategic implications and must therefore be a priority for management teams. This document provides concepts and tools to promote this cultural change.Desde 8,20 €
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Tres enfoques para impulsar el cambio cultural
Huete, Luis MaríaNota técnica PN-518Dirección estratégica, Liderazgo y Dirección de personasEn este documento se describen tres enfoques para impulsar un cambio cultural en las empresas. Los tres enfoques tienen la virtualidad de reforzarse el uno al otro para acelerar el cambio que se desee alcanzar. La mejora de la cultura de empresa tiene muchas implicaciones estratégicas, y por ello ha de ser una prioridad en la gestión de los equipos directivos. Aquí se aportan conceptos y herramientas para impulsar dicho cambio cultural.Desde 8,20 €
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Estrategia institucional: Base para el gobierno corporativo
Masifern, EstebanNota técnica DGN-518Dirección estratégica, Ética empresarial y Responsabilidad Social CorporativaSe trata de una propuesta de asentar al gobierno corporativo sobre una base ya que, hasta ahora, sólo se han trabajado procedimientos y estándares.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Business in Brazil: Infrastructure
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloNota técnica PN-502-EDirección estratégica, Economía, Servicios y operacionesThis document is part of a series describing the benefits and challenges of doing business in Brazil. The focus of this particular document is on infrastructure.Desde 8,20 €
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Business in Brazil: Regulatory Environment
Lopes, Jalusa; Mafra de Amorim, Paula; Rocha e Oliveira, PauloNota técnica PN-503-EDirección estratégica, Economía, Servicios y operacionesAn overview of the topic described in the document. The abstract will help the reader decide whether he or she is interested in consulting the document.Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €