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Three Approaches to Drive Cultural Change

Leadership and People Management, Strategy

Reference: PN-518-E
Number of pages: 7
Publication Date: Sep 17, 2021
Source: IESE (España)
Type of Document: Technical Note

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Description

This paper describes three approaches to driving cultural change in companies. All three approaches have the potential to reinforce each other by accelerating the desired change. The improvement of company culture has many strategic implications and must therefore be a priority for management teams. This document provides concepts and tools to promote this cultural change.

Keywords

behaviors conscience cultural transformation Incentives training viralization