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Químicas Bages
Palencia, Luis; Rosenberg, MikeCaso ASN-75Análisis de decisiones, Dirección estratégicaEn 2019, el director de ventas de una mediana empresa fabricante de productos químicos para la agricultura debe decidir si rescinde el contrato de distribución con uno de sus distribuidores de toda la vida y, en su lugar, firmar otro con un recién llegado. Existen razones de peso tanto para mantener las relaciones con el antiguo distribuidor como para establecerlas con uno nuevo. La discusión del caso debería estructurarse en torno a un análisis ...Desde 8,20 €
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Agbar Automotive (A)
Rosenberg, MikeCaso DG-1440-EAnálisis de decisiones, Dirección estratégicaDeveloping action plans in a common situation in the life of a manager.Desde 8,20 €
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Republic Cell
Schroeter, Andreas; Rosenberg, MikeCaso SM-1586-EAnálisis de decisionesAfter months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.Desde 8,20 €
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Agbar Automotive (B)
Rosenberg, MikeCaso DG-1441-EAnálisis de decisiones, Dirección estratégicaTo see the brand creation process and how it relates to the company's strategy.Desde 5,74 €
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Químicas Bages
Palencia, Luis; Rosenberg, MikeCaso ASN-75-EAnálisis de decisiones, Dirección estratégicaIn 2019, the sales manager of a medium-sized agricultural chemicals manufacturer has to decide whether to terminate the distribution contract with one of his long-term distributors and give it instead to a newcomer. There are objective reasons both for not keeping the old distributor and for changing to a new one. The case discussion should be structured around a balanced, objective analysis of all factors involved in the situation: strategic, so...Desde 8,20 €
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCaso ASN-85-EAnálisis de decisiones, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Desde 8,20 €
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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCaso SM-1582-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Desde 8,20 €
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The Rocky Mountain Institute: Making Ideas Real - Teaching Note
Massa, Lorenzo; Rosenberg, MikeNota del Instructor SMT-90-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioThe case offers the opportunity to analyze the sources of the Rocky Mountain Institute's (RMI) success and introduces students to an internationalization dilemma. RMI is an independent, entrepreneurial, non-profit "think-and-do tank" with the mission of driving the efficient and restorative use of resources. The case illustrates its history, philosophy and vision and its unique business model. It traces the origins of RMI's success, analyzes its ...Desde 0,00 €