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Cyworld: Creating and Capturing Value in a Social Network
Gupta, Sunil; Han, SangmanCaso HBS-509012-EMarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Desde 8,20 €
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCaso HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Desde 8,20 €
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PatientsLikeMe: An Online Community of Patients
Gupta, Sunil; Riis, JasonCaso HBS-511093-EMarketingPatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS or Lou Gehrig's disease. In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 diseases. In December 2010, PLM is discussing its pla...Desde 8,20 €
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Philips Healthcare Latin America
Gupta, SunilCaso HBS-515097-EMarketingOn a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and General Manager of the Imaging Systems Division of Philips Healthcare in Latin America (Latam). For three consecutive years, Philips Ultrasound business was losing market share in Lata...Desde 8,20 €
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American Airlines' Value Pricing (Abridged)
Silk, Alvin J.; Gupta, SunilCaso HBS-519019-EMarketingDesde 8,20 €
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Miroglio Fashion, Teaching Note
Gupta, SunilNota del Instructor HBS-520007-EMarketingTeaching note for cases 519053, 519070, and 519072.Desde 0,00 €
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Drinkworks: Home Bar by Keurig, Teaching Note
Gupta, Sunil; Levav, JonathanNota del Instructor HBS-521089-EMarketingTeaching note for "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521010.Desde 0,00 €
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Biocon: Launching a New Cancer Drug in India
Gupta, Sunil; Narayandas, DasCaso HBS-508026-EMarketingKiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India.Desde 8,20 €
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Drinkworks: Home Bar by Keurig
Gupta, Sunil; Levav, Jonathan; Kelley, JuliaCaso HBS-521010-EMarketingIn the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had develDesde 8,20 €