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Lehigh Steel (Spanish version)
Narayanan, V.G.; Donohue, Laura E.Caso HBS-107S10Contabilidad y controlLehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead costs in an increasingly customized product line suggests that activity-based costing (ABC) could unlock the secrets of profitability. However, the high fixed-cost structure suggests th...Desde 8,20 €
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MrBeast: Building a YouTube Empire
Elberse, Anita; Band, OliverCaso HBS-523103-EConocimiento y comunicaciónWednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever-a total of 112 million. The meteoric rise of the 24-year-old Donaldson, long "obsessed with figuring out how to make videos go viral," as he put it, had not only made him one of the entertainment world's most popular creators, but also enabl...Desde 8,20 €
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Celebrity Fashions Limited (A)
Narayanan, V.G.; Deshpande, Tanvi; Ramachandran, ShreyaCaso HBS-120053-EContabilidad y controlIn May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was hitting hard times financially. It had been dealing with declining revenues for the past five years, and its losses had tripled between 2014-16. A slowdown in factory plant processes in 2006 and the ...Desde 8,20 €
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Celebrity Fashions: Moving Ahead (B)
Narayanan, V.G.; Deshpande, Tanvi; Ramachandran, ShreyaCaso HBS-120054-EContabilidad y controlIn May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was hitting hard times financially. It had been dealing with declining revenues for the past five years, and its losses had tripled between 2014-16. A slowdown in factory plant processes in 2006 and the ...Desde 5,74 €
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Metro-Goldwyn-Mayer (MGM) and Tom Cruise, Teaching Note
Elberse, AnitaNota del Instructor HBS-511087-EMarketingTeaching Note for 508057.Desde 0,00 €
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MRC's House of Cards, Teaching Note
Elberse, AnitaNota del Instructor HBS-517107-EMarketingTeaching note for case 515003.Desde 0,00 €
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The Creative Industries: Managing Products and Product Portfolios, Module Note
Elberse, AnitaCaso HBS-509077-EMarketingThis module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies.Desde 8,20 €
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Souqalmal: The Choice Is Yours (A)
Narayanan, V.G.; Thapar, AlpanaCaso HBS-120028-EContabilidad y controlThis case describes how Ambareen Musa, Founder and CEO of Souqalmal, a Dubai-based online comparison aggregator of banking and insurance products launched her business in 2011 and rapidly grew it over next couple of years. However, by 2017, the MauritianDesde 8,20 €
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Accenture Human Capital Strategy
Price, Paula A.; Narayanan, V.G.; Weber, JamesCaso HBS-117032-EContabilidad y controlAccenture is a leading global consulting, technology, and outsourcing company. It has clients and its own operations throughout the world. This case describes the human resources and related activities necessary to deliver its services to clients. It allows students to explore how Accenture predicts its staffing needs, identifies the necessary skills, identifies how to recruit staff, when to hire them, in what parts of the world, how to develop, ...Desde 8,20 €
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Lady Gaga (B) (Spanish Version)
Elberse, Anita; Christensen, MichaelCaso HBS-513S23MarketingEn marzo de 2011, Troy Carter, gerente de la estrella del pop Lady Gaga, reflexiona sobre las decisiones tomadas en relación con la gira de conciertos de artista y se enfrenta a un nuevo conjunto de desafíos en relación con el lanzamiento del nuevo disco de Lady Gaga, Born This Way. Es un enorme, lanzamiento caro similar a la de una película de "grandes eventos" la mejor manera de sacar provecho de la popularidad de Gaga, o es un enfoque más mode...Desde 5,74 €