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Supplementary Case

Lady Gaga (B) (Spanish Version)

By Elberse, Anita / Christensen, Michael

Marketing

En marzo de 2011, Troy Carter, gerente de la estrella del pop Lady Gaga, reflexiona sobre las decisiones tomadas en relación con la gira de conciertos de artista y se enfrenta a un nuevo conjunto de desafíos en relación con el lanzamiento del nuevo disco de Lady Gaga, Born This Way. Es un enorme, lanzamiento caro similar a la de una película de "grandes eventos" la mejor manera de sacar provecho de la popularidad de Gaga, o es un enfoque más moderado que se basa en la palabra de la boca de la manera correcta de proceder? Diseñado para ayudar a los estudiantes a entender las decisiones que impulsan ayudado a Lady Gaga en uno de los grandes nombres del mundo del entretenimiento. Escrita desde la perspectiva de su manager, el caso proporciona información muy valiosa en gira del artista, música grabada, y las actividades de medios sociales, así como datos de apoyo económico.

Collection: HBSP (USA)

Ref: HBS-513S23

Format: PDF

Number of pages: 16

Publication Date: Aug 16, 2011

Language: Spanish, English

Review date: Oct 15, 2011

What material is included in this case:

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Description

Year: 2009

Geographic Setting: United States

Industry Setting: Apparel; Arts, entertainment & sports; Music

Lady Gaga (B) (Spanish Version)

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Lady Gaga (B) (Spanish Version)

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Lady Gaga (B) (Spanish Version)

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