Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
-
New York Bakery (E)
David Loree; Ken MarkCaso IVEY-9B10C023E-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
-
Dorna Sports SL: Managing the MotoGP World Championship
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1645-EDirección estratégicaThe case describes the organization of the MotoGP motorcycle world championship, focusing on the role performed by Dorna Sports. The case describes Dorna's 360º strategy that involves deploying the company in all aspects of the organization of the competition: media management, event management, and sponsorships/advertising management. The case describes how the organization of the competition has evolved in reaction to a changing economic and me...Desde 8,20 €
-
Dorna Sports, S. L.: la gestión del Mundial de MotoGP (MotoGP World Championship)
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1645Dirección estratégicaEl caso describe la organización del Mundial de MotoGP y se centra en el papel que en ella desempeña Dorna Sports. Así, se describe la estrategia 360° de la compañía, que implica su despliegue en todos los aspectos de la organización de la competición: la gestión de los medios, de los eventos y de la publicidad, y los patrocinios. En el caso, se explica la evolución que ha seguido la organización de la competición en reacción a un entorno económi...Desde 8,20 €
-
Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCaso IVEY-9B10C020-EDirección estratégica, Liderazgo y Dirección de personasBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Desde 5,74 €
-
FC Barcelona y La Masia: desarrollando talento de clase mundial
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1673Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambio, Liderazgo y Dirección de personasEl F.C. Barcelona alcanzó un éxito global en Europa configurando un equipo formado principalmente por futbolistas desarrollados internamente, algunos de los cuales fueron aclamados como los mejores jugadores del mundo. En una época en la que los equipos más grandes luchan encarnizadamente para fichar al mejor talento, el F.C. Barcelona ha visto el desarrollo del talento interno no solo como algo necesario, sino como la manera de garantizar que lo...Desde 8,20 €
-
FC Barcelona and La Masia: Developing World-Class Talent
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCaso SM-1673-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambio, Liderazgo y Dirección de personasFC Barcelona achieved global success in European football by fielding a team comprised mainly of internally developed footballers, some of whom became hailed as the world's best players. In an era where the largest teams fight fiercely to sign the best talent, FC Barcelona has seen internal talent development not only as a necessity but as a way to ensure that the club values and culture are maintained, strengthened, and made into a lever for bui...Desde 8,20 €
-
Industrial Accessories Ltd.
James E. Hatch; Ken MarkCaso IVEY-9B08N024-EFinanzas, Iniciativa emprendedoraThe president of Industrial Accessories Ltd. (IAL) was preparing for a meeting to consider a management buyout of IAL. IAL was a privately owned maker of attachments for construction vehicles based in British Columbia, Canada. IAL was founded in 1970 by Gerald Stone, now chairman and CEO of IAL. Stone had decided to sell IAL because of health problems. Because he had no suitable heirs to take on leadership of the company, the president and three ...Desde 8,20 €
-
Lululemon Athletica: Pitching an IPO
Larry Wynant; James E. Hatch; Ken MarkCaso IVEY-9B11N012-EFinanzasThe managing director at a major investment bank is preparing his team for a visit to Lululemon Athletica, a yoga-inspired athletic apparel company. The investment bank has been following Lululemon’s development over the past few years and is impressed by the company’s unique positioning and rapid growth. The bank believes that there is a window of opportunity for Lululemon’s founder and private equity investors to either undertake an initial pub...Desde 8,20 €
-
Granite Apparel: Funding an Expansion (French Version)
James E. Hatch; Larry Wynant; Ken MarkCaso IVEY-9B10NF028-EFinanzasThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Desde 8,20 €