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Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCaso IVEY-9B18D017-EIniciativa emprendedora, Marketing, Servicios y operaciones, Tecnologías de la informaciónBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sDesde 8,20 €
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Amazon.com: Supply Chain Management (Spanish Version)
P. Fraser Johnson; Ken MarkCaso IVEY-W29513Iniciativa emprendedora, Marketing, Servicios y operaciones, Tecnologías de la informaciónBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for ...Desde 8,20 €
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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-812033-EIniciativa emprendedoraPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Desde 8,20 €
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-815S05Iniciativa emprendedoraindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Desde 8,20 €
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCaso HBS-810027-EIniciativa emprendedoraNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Desde 8,20 €
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Metropolitan College
P. Fraser Johnson; Robert KlassenCaso IVEY-9B09D012-EServicios y operacionesA manager of Student Services at a small college was very concerned about the delays and costs of processing student registrations during the annual orientation week. She glanced at recently collected data on processing times for the six major steps that the registration process required. She wondered how the process might be improved while balancing budgetary pressures to reduce costs.Desde 8,20 €
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCaso HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Desde 5,74 €
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €
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Edison Schools, Inc.
Eisenmann, Thomas R.; Barley, LaurenCaso HBS-813113-EIniciativa emprendedoraEdison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public offering and, eventually, through its decision to execute a management buy-out to exit the public market. Explores at the corporate level the tension between Edison's effort to gener...Desde 8,20 €
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3M Health Care
P. Fraser Johnson; Viola HooCaso IVEY-9B04D008-EServicios y operacionesA summer intern student at 3M Health Care must analyze the health care division’s logistics systems and report her findings to the vice president of 3M Health Care Markets. The vice president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to dir...Desde 8,20 €