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L'Occitane en Provence
Becker, Bo; Beyersdorfer, Daniela; Mayfield, E. Scott; Yamazaki, MayukaCaso HBS-212051-EFinanzasCosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implicatio...Desde 8,20 €
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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipNota del Instructor PT-64-EInnovación y cambio, Servicios y operacionesThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Desde 0,00 €
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCaso OIT-26-EInnovación y cambio, Servicios y operacionesThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Desde 8,20 €
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCaso P-1103Servicios y operacionesCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCaso P-1079Servicios y operaciones, Tecnologías de la informaciónEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Desde 8,20 €
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Korea
Reinhardt, Forest L.; Schlefer, Jonathan; Wong, Keith Chi-ho; Yamazaki, MayukaCaso HBS-715047-EEconomíaSouth Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense as ever. What should the country's leaders do?Desde 8,20 €
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €