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Thomas Buberl: Refounding AXA
Joly, Hubert; Desai, Mihir A.; Migdal, AmramCaso HBS-523059-EDirección estratégicaIn 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world's largest insurers. Since becoming CEO in 2016, Buberl had led a transformation to rebalance its portfolio toward property and casualty (P&C) insurance, reducing its exposure to financial-market risk. At a Septem...Desde 8,20 €
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Global Teams That Work
Neeley, TsedalArtículo HBS-R1510D-EMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: Physical separation and cultural differences can create social distance, or a lack of emotional connection, that leads to misunderstandings and mistrust. To help global team leaders manage effectively, the author shares her SPLIT framework for mitigating...Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELiderazgo y Dirección de personasWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Desde 15,00 €
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Global Teams That Work (Spanish version)
Neeley, TsedalArtículo HBS-R1510DDirección estratégica(1) Structure. If a team is made up of groups with different views about their relative power, the leader should connect frequently with those who are farthest away and emphasize unity. (2) Process. Meeting processes should allow for informal interactions that build empathy. (3) Language. Everyone, regardless of language fluency, should be empowered to speak up. (4) Identity. Team members must be active cultural learners and teachers to understa...Desde 8,20 €
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IESE ON. Liderarte para liderar
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43Liderazgo y Dirección de personas¿Qué significa ser un buen líder? ¿Para qué quiero serlo? ¿En qué punto estoy? ¿A dónde me gustaría llegar?
Sin duda, el liderazgo empieza por uno mismo. De ahí la importancia del autoconocimiento y la reflexión personal que te proponemos.
En esta colección de artículos, encontrarás la información que necesitas para reflexionar sobre el tipo de líder que eres hoy y el que podrías llegar a ser desarrollándote a ti y ayudando a tu...Desde 15,00 €
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Liderazgo mundial en una región dinámica y en evolución: Molinas @ The Coca-Cola Company (A)
Neeley, Tsedal; Cekin, EselCaso HBS-418S16Liderazgo y Dirección de personasGalya Frayman Molinas, presidente de Coca-Cola turca de negocios y un veterano de la compañía de 20 años, se le pide inesperadamente a tomar el timón de un territorio recientemente ampliado con operaciones en ocho países de Asia Central: Armenia, Azerbaiyán, Georgia, Kazajstán, Kirguistán , Tayikistán, Turkmenistán y Uzbekistán. Con aparentemente compitiendo instrucciones para acelerar el crecimiento, aunque no diluir el foco en Turquía o Asia Ce...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCaso HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Desde 8,20 €