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Thomas Buberl: Refounding AXA
Joly, Hubert; Desai, Mihir A.; Migdal, AmramCaso HBS-523059-EDirección estratégicaIn 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world's largest insurers. Since becoming CEO in 2016, Buberl had led a transformation to rebalance its portfolio toward property and casualty (P&C) insurance, reducing its exposure to financial-market risk. At a Septem...Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Nota del Instructor HBS-614008-ETeaching Note for 614008.Desde 0,00 €
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCaso HBS-609067-EServicios y operacionesSupplement to 609-065Desde 5,74 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Innovation Magic
Thomke, Stefan; Randal, JasonCaso HBS-612099-EServicios y operacionesWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Desde 8,20 €
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Dassault Systemes
Thomke, Stefan; Beyersdorfer, DanielaCaso HBS-610080-EServicios y operacionesDassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to d...Desde 8,20 €
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Booking.com, Teaching Note
Thomke, StefanNota del Instructor HBS-620080-EServicios y operacionesTeaching note for case 619015.Desde 0,00 €
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A. Lange & Sohne
Thomke, Stefan; Beyersdorfer, DanielaCaso HBS-617058-EServicios y operacionesThe case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide on how to price its innovative watch collection and how to...Desde 8,20 €