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Resultados de búsqueda
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Loris
Zhang, Shunyuan; Narayandas, Das; Straaberg, Stacy; Lane, DavidCaso HBS-524010-EDirección estratégicaIn December 2022, Loris's executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs) with empathetic, on-brand responses to text-based live chat (live chat) conversations, and 2) Insights which provided customer experience (CX) leaders with CSA performance and custo...Desde 8,20 €
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Distinct Software
Narayandas, Das; Sengupta, Arijit; Wray, JonathanCaso HBS-521101-EMarketingHiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization - a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's Japanese employees. Mikitani's goal is not only to ensure the success of the organ...Desde 8,20 €
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Rodan + Fields Dermatologists
Narayandas, Das; Roberts, Michael; Kind, LizCaso HBS-513067-EMarketingThe case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment, but hopes to build a system of salesforce compensation and man...Desde 8,20 €
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Exeter Group, Inc. (A)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCaso HBS-409001-ELiderazgo y Dirección de personasJonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy consulting firm, a new market for Exeter. Each of the projects has both attractive and unattractive attributes, with various degrees of upside and downside risk. As a relatively ne...Desde 8,20 €
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Cycle for Survival (A)
Narayandas, Das; Herman, Kerry; Fisher, NoahCaso HBS-514076-EMarketingKatie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away from MFH sarcoma. Jen and her husband, David Linn (HBS '00), had founded Cycle for Survival in 2007 as a way for Jen to give back to the community of doctors that had treated her since h...Desde 8,20 €
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCaso HBS-507074-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Desde 8,20 €
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OYO: Creating Effective Spaces
Narayandas, Das; Gupta, Sunil; Tahilyani, Rachna; Rao-Kachroo, MahimaCaso HBS-519023-EIniciativa emprendedoraTwenty-four-year old Ritesh Agarwal, founder and CEO of India-based online, hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly-fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform th...Desde 8,20 €
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Marketing Reading: Sales Force Design and Management, Teaching Ntoe
Chung, Doug J.; Narayandas, DasNota del Instructor HBS-8216-EMarketingTeaching Note for Product #8213.Desde 0,00 €
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Marketing Reading: Business-to-Business Marketing, Teaching Note
Cespedes, Frank V.; Narayandas, DasNota del Instructor HBS-8146-EMarketingTeaching Note for Product #8145.Desde 0,00 €
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-509039-EMarketingTeaching Note for [508026].Desde 0,00 €