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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Burroughs Wellcome and AZT (C) (Spanish Version)
Emmons, Willis M.Caso HBS-707S23EconomíaDescribe los principales acontecimientos relacionados con la Burroughs Wellcome, AZT y otros medicamentos contra el SIDA, y el problema del SIDA en general, desde finales de 1989 hasta 1992. Incluye extractos de Wellcome de estados financieros y estadísticas actualizadas sobre el SIDA en los Estados Unidos PLC.Desde 5,74 €
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Borroughs Wellcome and AZT (B) (Spanish Version)
Emmons, Willis M.Caso HBS-707S24EconomíaDescribe la respuesta de Burroughs Wellcome a las protestas por el precio de su medicamento contra el SIDA AZT en septiembre de 1989. También presenta reacciones a corto plazo por parte de funcionarios gubernamentales, activistas del SIDA, y los inversores a la estrategia de Burroughs Wellcome.Desde 5,74 €
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Instituciones de colaboración: Reseña
Porter, Michael E.; Emmons, Willis M.Caso HBS-705S09Dirección estratégicaProporciona una visión general de la amplia variedad de organizaciones distintas de las firmas, los ministerios y los organismos reguladores, y universidades que puedan tener efectos significativos sobre la competitividad. Estas entidades intermedias, conocidas como instituciones para la colaboración (IFC), incluyen, por ejemplo, cámaras de comercio, asociaciones industriales, asociaciones profesionales, sindicatos, organizaciones de transferenci...Desde 8,20 €
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Burroughs Wellcome and AZT (A) (Spanish version)
Emmons, Willis M.; Nimgade, AshokCaso HBS-707S25EconomíaThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS acti...Desde 8,20 €
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Asociación Colombiana de Industrias Plásticas (Acoplasticos) (Spanish Version)
Porter, Michael E.; Emmons, Willis M.Caso HBS-705S10Dirección estratégicaACOPLASTICOS se estableció en 1961 como un grupo de presión para los principales plásticos de Colombia las empresas de fabricación. En la década de 1980, la organización cambió su enfoque hacia la mejora de la productividad de los plásticos de Colombia y clúster de goma, que también incluían cierto petroquímica, fibras sintéticas o artificiales, la pintura, y las industrias de tinta. Con el tiempo, las actividades de la organización se ampliaron ...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €