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Live Ramp (A)
Siegel, R; Saucedo, MCaso SGSB-E622A-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 8,20 €
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Lending Club: Part A
Siegel, R; Saucedo, MCaso SGSB-E597-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Lending Club: Part B
Siegel, R; Saucedo, MCaso SGSB-E597B-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Live Ramp (B)
Siegel, R; Saucedo, MCaso SGSB-E622B-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Live Ramp (A) - (B) - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E622TN-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Lending Club: Part A and B - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E597TN-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Saturn Corp.'s Module II Decision (Spanish version)
McGahan, Anita M.; Keller, GregCaso HBS-719S18Dirección estratégicaIn the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets. Saturn managers had been reviewing options for a second assembly plant (known as "Module II") with General Motors (GM) since the beginning of the year. One possibility was to expand...Desde 8,20 €
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Saturn: una compañía de automóviles distinta
McGahan, Anita M.; Keller, GregCaso HBS-703S05Dirección estratégicaSaturno era (GM) como respuesta a las empresas japonesas General Motors dominio del mercado de los coches pequeños a mediados de la década de 1980. En los años de tres y medio desde su primera sedán salió de la línea de montaje, el Saturn Corp. había acumulado una impresionante lista de logros. En abril de 1994 equipo de alta dirección de Saturno se reunió con el liderazgo de GM para discutir el plan de negocio de la filial. Como presidente de Sa...Desde 8,20 €
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCaso SGSB-SM280-EDirección estratégicaThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Desde 8,20 €
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Pharmaceutical Industry in the 1990s (Spanish Version)
McGahan, Anita M.; Keller, Greg; McGuire, John F.Caso HBS-718S18Dirección estratégicaDescribe la industria farmacéutica en la década de 1990, con particular énfasis en las fusiones entre fabricantes americanos y prescripción-beneficios gerentes (PBM). PBM son los distribuidores con un acceso sin precedentes a la información sobre las características del paciente y el médico. Los estudiantes tienen la oportunidad de analizar las fusiones utilizando técnicas de transacciones costo.Desde 8,20 €