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Case

Pharmaceutical Industry in the 1990s (Spanish Version)

By McGahan, Anita M. / Keller, Greg / McGuire, John F.

Describe la industria farmacéutica en la década de 1990, con particular énfasis en las fusiones entre fabricantes americanos y prescripción-beneficios gerentes (PBM). PBM son los distribuidores con un acceso sin precedentes a la información sobre las características del paciente y el médico. Los estudiantes tienen la oportunidad de analizar las fusiones utilizando técnicas de transacciones costo.

Collection: HBSP (USA)

Ref: HBS-718S18

Format: PDF

Number of pages: 25

Publication Date: Oct 1, 1995

Language: Spanish

Review date: Jul 18, 1996

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Description

Year: 1995

Geographic Setting: United States

Industry Setting: Pharmaceuticals

Pharmaceutical Industry in the 1990s (Spanish Version)

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Pharmaceutical Industry in the 1990s (Spanish Version)

What material is included in this case:

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Pharmaceutical Industry in the 1990s (Spanish Version)

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