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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCaso HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Desde 8,20 €
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Challenge the Middlemen (HBR Case Study)
Dev, Chekitan S.; O'Connor, PeterArtículo HBS-R1512X-EDirección estratégicaThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the case-only version of the HB...Desde 8,20 €
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Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterNota del Instructor HBS-316103-EMarketingTeaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.Desde 0,00 €
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-814078-EIniciativa emprendedoraDesde 5,74 €
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Prune the Brand Portfolio (HBR Case Study)
Dev, Chekitan S.Artículo HBS-R1802X-ELiderazgo y Dirección de personasA global hotel company that has just completed a large merger is debating whether to retain all the brands that came with the acquisition. The company CFO argues that it would be possible for each of them to have its own "swim lane," and that the result would be $200 million in annual cost savings; greater negotiating power with online travel agencies; and the ability to boost both revenue, by cross-selling brands, and occupancy rates, by leverag...Desde 8,20 €
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Westin Hotels and Resorts: Operations of a Lifestyle Experience
Frei, Frances X.; Dev, Chekitan S.; Stroock, Laure MougeotCaso HBS-607129-EServicios y operacionesWestin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values.Desde 8,20 €
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Hilton Hotels: Brand DIfferentiation through Customer Relationship Management, Teaching Note
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Nota del Instructor HBS-809030-EDirección estratégicaTeaching Note for [809029].Desde 0,00 €
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Prune the Brand Portfolio (Commentary for HBR Case Study)
Dev, Chekitan S.Artículo HBS-R1802Z-ELiderazgo y Dirección de personasA global hotel company that has just completed a large merger is debating whether to retain all the brands that came with the acquisition. The company CFO argues that it would be possible for each of them to have its own "swim lane," and that the result would be $200 million in annual cost savings; greater negotiating power with online travel agencies; and the ability to boost both revenue, by cross-selling brands, and occupancy rates, by leverag...Desde 8,20 €
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The Park Hotels: Revitalizing an Iconic Indian Brand, Teaching Note
Avery, Jill; Dev, Chekitan S.Nota del Instructor HBS-517076-EMarketingTeaching note for case 314114.Desde 0,00 €
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Challenge the Middlemen (Commentary for HBR Case Study)
Dev, Chekitan S.; O'Connor, PeterArtículo HBS-R1512Z-EDirección estratégicaThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the commentary-only version of ...Desde 8,20 €