The Park Hotels: Revitalizing an Iconic Indian Brand, Teaching Note

By Avery, Jill / Dev, Chekitan S.

Marketing

Teaching note for case 314114.

Collection: HBSP (USA)

Ref: HBS-517076-E

Format: PDF

Number of pages: 24

Publication Date: Jan 17, 2017

Language: English

Description

Teaching note for case 314114.

Year: 2011

Geographic Setting: Asia;India

Industry Setting: Travel services; Accommodation & food services; Hotels

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The Park Hotels: Revitalizing an Iconic Indian Brand, Teaching Note

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