Accor: Strengthening the Brand with Digital Marketing, Teaching Note

Reference: HBS-316103-E
Year: 2014
Number of pages: 29
Geographic Setting: Europe;France
Publication Date: Jan 14, 2016
Source: HBSP (USA)
Type of Document: Teaching Note
Industry Setting: Travel services;Tourism services;Accommodation & food services

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Teaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.

Brand management Branding Brands Distribution Distribution channels Marketing Marketing channels Marketing communications Marketing strategy