Accor: Strengthening the Brand with Digital Marketing, Teaching Note

By Avery, Jill / Dev, Chekitan S. / O'Connor, Peter

Marketing

Teaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.

Collection: HBSP (USA)

Ref: HBS-316103-E

Format: PDF

Number of pages: 29

Publication Date: Jan 14, 2016

Language: English

Description

Teaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.

Year: 2014

Geographic Setting: Europe;France

Industry Setting: Travel services; Tourism services; Accommodation & food services

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Accor: Strengthening the Brand with Digital Marketing, Teaching Note

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