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Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
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Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
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La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity - Teaching Note
Solon Moreira, Ram Mudambi, Vyas SreenivasNota del Instructor IVEY-W24683-EDirección estratégicaTeaching note for product W24682.Desde 0,00 €
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La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity
Solon Moreira, Ram Mudambi, Vyas SreenivasCaso IVEY-W24682-EDirección estratégicaLa Colombe Coffee Roasters was founded in 1994 in Philadelphia, Pennsylvania, with the notion that “America deserves better coffee.” The company provided attractive cafés and an online coffee subscription program to its customers. It supported ethical traDesde 8,20 €