Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.
Collection: HBSP (USA)
Ref: HBS-510S04
Format: PDF
Number of pages: 24
Publication Date: Jan 13, 2009
Language: Spanish, English
Review date: Feb 23, 2009
What material is included in this case:
Description
Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.
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Year: Event Year Start:2008
Geographic Setting: Geographic Setting:Mexico
Industry Setting: Retail trade; Food
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