Grupo Bimbo: Growth and Social Responsibility
To maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.
Collection: HBSP (USA)
Ref: HBS-509025-E
Format: PDF
Number of pages: 23
Publication Date: Jan 13, 2009
Language: English, Spanish
Review date: Feb 23, 2009
Description
To maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.
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Year: 2008
Geographic Setting: Mexico
Industry Setting: Retail trade; Food
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"Grupo Bimbo: Growth and Social Responsibility"
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