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Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
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Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
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PERSEO (A): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCaso E-229-EIniciativa emprendedora, Innovación y cambioIn 2007, Iberdrola, a global utility company (fourth market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created an innovation vehicle, PERSEO, to invest majority stakes in startups working with renewable energy. In 2012, PERSEO pivoted toward a corporate venture capital (CVC) approach. In 2017, the company added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a...Desde 8,20 €
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PERSEO (A): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCaso E-229Iniciativa emprendedora, Innovación y cambioEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Desde 8,20 €