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The Customer-Centered Innovation Map (Spanish version)
Bettencourt, Lance A.; Ulwick, Anthony W.Artículo HBS-R0805HDirección estratégica(1) defining the objectives, (2) locating the necessary inputs, (3) preparing the physical environment, (4) confirming that everything is ready, (5) executing the task, (6) monitoring its progress, (7) making modifications as necessary, and (8) concluding the job. Job mapping differs substantively from process mapping in that the goal is to identify what customers are trying to get done at every step, not what they are doing currently. For examp...Desde 8,20 €
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Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
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Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
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The Customer-Centered Innovation Map
Bettencourt, Lance A.; Ulwick, Anthony W.Artículo HBS-R0805H-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. We all know that people "hire" products and services to get a job done. Surgeons hire scalpels to dissect soft tissue. Janitors hire soap dispensers and paper towels to remove grime from their hands. To find ways to innovate, it's critical to deconstruct the job th...Desde 8,20 €