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Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
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Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
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Developing Your Global Know-How (Spanish version)
Russwurm, Siegfried; Hernandez, Luis; Chambers, Susan; Chung, Keumyong; McGinn, Daniel; Kuhn, Lothar; Geissler, CorneliaArtículo HBS-R1103DLiderazgo y Dirección de personasFor example, at Walmart, as Susan Chambers relates, a new emphasis on creative, shorter-term assignments is allowing more people (including more women) to obtain global experience without the major uprooting of a conventional expat assignment. It is also helping them get that experience earlier in their careers-when it can be of maximum benefit to the employee and the company alike.Desde 8,20 €
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Developing Your Global Know-How
Russwurm, Siegfried; Hernandez, Luis; Chambers, Susan; Chung, Keumyong; McGinn, Daniel; Kuhn, Lothar; Geissler, CorneliaArtículo HBS-R1103D-ELiderazgo y Dirección de personasFor up-and-coming executives, an overseas posting has long been a rite of passage, providing opportunities not available in their native countries and experience that can be invaluable to their companies both during the assignment and after their return home. How has the Great Recession affected this formula? HBR spoke with the top human resources executives at four multinationals about how their companies are adapting global assignments to meet ...Desde 8,20 €