Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
-
Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
-
Blockbuster's Former CEO on Sparring with an Activist Shareholder
Antioco, JohnArtículo HBS-R1104A-EWhen John Antioco joined Blockbuster in 1997, outsiders were predicting that the bricks-and-mortar video rental business would be killed off by market shifts and technological advances. But he believed the company could remain relevant. First he needed to revise Blockbuster's business model, which was built on buying individual VHS cassettes at a hefty price and then struggling to rent each one about 30 times to make back the money. Antioco's tea...Desde 8,20 €
-
El ex CEO de Blockbuster cuenta su pelea con un accionista activista
Antioco, JohnArtículo HBS-R1104AConocimiento y comunicaciónCuando John Antioco se unió a Blockbuster en 1997, los extranjeros predecían que el negocio de alquiler de videos ladrillos y mortero matarían fuera por los cambios del mercado y los avances tecnológicos. Pero él cree que la compañía podría seguir siendo relevante. En primer lugar tenía que revisar el modelo de negocio de Blockbuster, que fue construido en la compra de cintas VHS individuales a un alto precio y luego luchando para alquilar cada u...Desde 8,20 €