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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (A)
Badaracco, Joseph L., Jr.; Useem, JerryCaso HBS-309S42A partir de 1992, "Beavis y Butt-head", una serie animada de MTV sobre dos inadaptados adolescentes no civilizados, se convirtieron tanto una sensación muy popular fuera de control y el símbolo de un debate nacional acerca de la programación violenta e inapropiada en la televisión. Especialmente después de la feria fue culpado por inspirar a un niño de cinco años para establecer un incendio que mató a su hermana menor, la controversia planteada d...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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The American Dream in History
Nicholas, Tom; Chen, DavidCaso HBS-808134-EIniciativa emprendedoraDesde 8,20 €
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-319066-EEconomíaThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Desde 8,20 €
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iMatari, Teaching Note
Badaracco, Joseph L., Jr.; Preble, MatthewNota del Instructor HBS-314140-EDirección estratégicaTeaching Note for 313083.Desde 0,00 €
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American National Red Cross (B)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCaso HBS-408041-ELiderazgo y Dirección de personasSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €