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Doctor Music Networks
Bernal, J.; Palencia, LuisCaso ASN-27Tecnologías de la informaciónEn noviembre de 2000, una empresa incipiente de Internet debe decidir cómo gestionar su política de publicidad. Uno de los principales accionistas de la compañía aboga por contratar a un equipo de ventas, mientras que el otro prefiere subcontratar a una agencia especializada para que gestione la operación. Ambos tienen razones económicas y de interés personal que justifican su elección. El caso sirve para analizar y ponderar los diferentes criter...Desde 8,20 €
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Doctor Music Networks
Bernal, J.; Palencia, LuisCaso ASN-27-ETecnologías de la informaciónIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Desde 8,20 €
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Desde 8,20 €
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Chapter 8: How to Write Case-Based Essays
Ellet, WilliamCapítulo de Libro HBS-1028BC-EThis chapter reviews general approaches to providing written answers to case-based questions that are often used in assignments and examinations. Writing a thorough answer usually includes these elements: 1) a position statement (the "what"); 2) an argument (the "why"); and an action plan (the "how"). Detailed examples of each element are provided.Desde 8,20 €