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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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End of Management
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2509BC-EGiven how little the practice of management has changed over the past several decades, it's hardly surprising that most people have a hard time imagining how management might be reinvented. In this chapter, the author considers the evolution of modern management and the challenges managers face in the 21st century, calling for a radical reinvention of management in the years to come. This chapter was originally published as chapter 1 of "The Futu...Desde 8,20 €
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InterfaceRAISE: Sustainability Consulting, Teaching Note
Toffel, Michael W.; Eccles, Robert G.Nota del Instructor HBS-612049-EServicios y operacionesTeaching Note for 611-069.Desde 0,00 €
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Sustainability at Millipore, Teaching Note
Toffel, Michael W.Nota del Instructor HBS-610013-EServicios y operacionesTeaching Note for [610012].Desde 0,00 €
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Process Analytics Tutorial, Teaching Note
Shapiro, Roy D.; Toffel, Michael W.; Watson, EdwardNota del Instructor HBS-7209-EServicios y operacionesTeaching note for "Process Analytics Tutorial", #7208.Desde 0,00 €
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EnerNOC: DemandSMART
Toffel, Michael W.; Fabrizio, Kira; van Sice, StephanieCaso HBS-613036-EEconomíaEnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess capacity to electric utilities. The company is facing an upheaval in the energy markets due to the dramatic growth in natural gas fracking and the resulting increase in natural gas su...Desde 8,20 €
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Genzyme Center (C)
Toffel, Michael W.; Sesia, AldoCaso HBS-610010-EServicios y operacionesGenzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green bui...Desde 5,74 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €