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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-320075-EConocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
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M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCaso HBS-322P01Conocimiento y comunicaciónUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Desde 5,74 €
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-321P03Conocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
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Relational Contracts and the Roots of Sustained Competitive Advantage
Henderson, Rebecca M.Caso HBS-313105-EThis note focuses on organizational "competencies" or "capabilities" as a potential source of sustained competitive advantage. Research in this area hypothesizes that some firms outperform their competition because they can do things that their rivals cannot.Desde 8,20 €
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Shareholder Value Maximization, Fiduciary Duties, and the Business Judgement Rule: What Does the Law Say
Henderson, Rebecca M.; He, TonyCaso HBS-318097-EDesde 8,20 €
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Best Practice in Consumer Packaged Goods Management, Teaching Note
Henderson, Rebecca M.; Johnson, RyanNota del Instructor HBS-312062-ETeaching Note for 311-116, 311-117, 311-118, 311-119, 311-120.Desde 0,00 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receDesde 8,20 €
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Greening Walmart: Progress and Controversy
Henderson, Rebecca M.; Weber, JamesCaso HBS-316042-EConocimiento y comunicaciónIn 2005, Walmart, the world's largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress in multiple dimensions: energy efficienDesde 8,20 €