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Valuing the AOL Time Warner Merger (Spanish Version)
Applegate, Lynda M.Caso HBS-803S17Iniciativa emprendedoraEl 11 de enero de 2000, AOL y Time Warner anunciaron su intención de fusionarse, creando lo que AOL Stephen Caso CEO y CEO de Time Warner, Gerald Levin, llamados por primera vez totalmente integrado de comunicaciones, medios de comunicación, y la compañía de entretenimiento del siglo 21. Este caso, preparada a partir de fuentes públicas, permite un análisis en profundidad del valor de AOL Time Warner desde el punto de vista de los ejecutivos y an...Desde 8,20 €
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Customer Service Innovation (Spanish version)
Deshpande, Rohit; Hogan, HalCaso HBS-517S16MarketingThe members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the gold standard for its innovative customer service, and the $100 million new seats project for the international market was planned to bolster that reputation. But with increased compet...Desde 8,20 €
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Building Brand Infosys, Teaching Plan
Deshpande, RohitNota del Instructor HBS-516018-EMarketingTeaching plan for case 513003.Desde 0,00 €
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Entrepreneurship for All, Teaching Plan
Applegate, Lynda M.; Kelley, JuliaNota del Instructor HBS-818027-EIniciativa emprendedoraTeaching plan for case 818007.Desde 0,00 €
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Terror at the Taj Bombay: Customer-Centric Leadership, Teaching Note
Deshpande, Rohit; Preble, MatthewNota del Instructor HBS-511118-EMarketingTeaching Note for 511703.Desde 0,00 €
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Bonnier: Digitalizing the Media Business , Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-813076-EIniciativa emprendedoraTeaching Note for 813073Desde 0,00 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €