Tequila Patr n

By Deshpande, Rohit / Castellanos Rodriguez, Carlos / Cacho-Elizondo, Silvia / Rullan, Samantha / Miguel, Fernanda

Marketing

Tequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?

Collection: HBSP (USA)

Ref: HBS-517108-E

Format: PDF

Number of pages: 11

Publication Date: Mar 21, 2017

Language: English, Spanish

Review date: Feb 12, 2018

Description

Geographic Setting: Mexico

Tequila Patr n

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Tequila Patr n

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Tequila Patr n

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