Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCaso HBS-703S19Dirección estratégicaSupplements the (A) case.Desde 5,74 €
-
Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
-
Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArtículo HBS-R2106H-EDirección estratégicaFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Desde 8,20 €
-
Strategy Needs Creativity
Brandenburger, AdamArtículo HBS-R1902C-EDirección estratégicaWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Desde 8,20 €
-
Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Desde 0,00 €
-
Marie Jackson: Revitalizing Renfield Farms, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-915556-ELiderazgo y Dirección de personasTeaching note for case 915555.Desde 0,00 €
-
Kay Sunderland: Making the Grade at Attain Learning, Teaching Note
Hill, Linda A.; Beckham, HeatherNota del Instructor HBS-4291-EServicios y operacionesTeaching Note for 4289.Desde 0,00 €
-
Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4128-EMarketingTeaching Note to Briefcase 4128Desde 0,00 €
-
Treadway Tire Company: Trouble at the Lima Tire Plant, Teaching Note
Skinner, C. Wickham; Beckham, HeatherNota del Instructor HBS-2190-ELiderazgo y Dirección de personasTeaching Note for (2189)Desde 0,00 €
-
Recipe for Success: Growth and Evolution at Caf Cupcake, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-919510-ELiderazgo y Dirección de personasTeaching note for case 919509.Desde 0,00 €